The brief
Replace a dense, defensive website with something a nervous first-time visitor could read in two minutes.
Field Notes Clinic
A private practice that needed clarity above all: what is offered, what it costs, and how to begin.
The approach
Plain language, one action per screen, and a typographic hierarchy that survives at 200% zoom.
The outcome
More completed bookings and far fewer clarifying phone calls.
Results
- Booking completion
- +52%
- Support emails
- −35%
- Accessibility
- WCAG AA
Next step
Let's make something quietly excellent.
Tell us about the project. You'll hear back within one working day, from the person who'd build it.