The brief
Make subscribing the obvious choice without pushing it.
Second Press
A small roastery with a loyal following and a slow storefront. We simplified until only the coffee remained.
The approach
A quiet product grid, honest tasting notes, and a two-step subscription that remembers the last order.
The outcome
Subscriptions now carry the business through the quiet months.
Results
- Subscriptions
- +94%
- Checkout drop-off
- −28%
- Return rate
- 1.2%
Next step
Let's make something quietly excellent.
Tell us about the project. You'll hear back within one working day, from the person who'd build it.